Stylish Organic Nursing Wear

Why organic?

Our children and our children's children will inherit our beautiful planet and we owe it to them to ensure we all do our bit to converse this beautiful place.

The earth's ozone layer (and the damage our emissions are doing to it) is a constant hot topic of conversation these days. Love or hate them, our green conservationalists act as a constant reminder that our earth cannot sustain the pressure that we place upon her without consequences. It is with this thought that we at Sweet Lilly Maternity want to do 'our bit' for mother earth and our children's children.

Check out our stylish new collection of elegant and practical nursing wear - an absolute must for breastfeeding moms all over the world.

Clever styling and use of super soft organic soy bean cotton ensures you are contributing to the earth's environmental issues whilst getting the best of nursing and breastfeeding clothes.

These great pieces have a hidden privacy layer so that you can easily access your nursing bra to breastfeed your baby in public - no fuss.

The range includes a Yoga Top, Nursing Hoodie (as pictured above), Nursing Dress and Pyjama Dress (nightie) in a range of delicious pastel colours.

Maternity wear has never looked so good with our innovative range of organic nursing wear. Make sure you do your bit for the environment and make your purchases organic!

Organic Certification

Organic cotton gives the nursing mum the most luscious of fabrics
No pesticide use in the farming of the cotton used in the fabrics
No harmful irritants - for mums' peace of mind
Functional nursing wear without skimping on style
Skal certified organic cotton provides warmth retention and moisture transmission a nursing mothers' needs
Fair trade practice by all contractors

How to get the Best Fitting Maternity Jeans

Congratuations if you've just found out that you're pregnant!

You know when you need to start purchasing maternity clothes when you start bursting out of your favourite jeans and they gradually starting falling down your hips!

This is the point where you can either experiment with the various belly fasteners that are currently on the market to try and get more mileage out of your pre-pregnancy jeans, or bite the bullet and make your first maternity investment into pure comfort! Buy a good pair of maternity jeans.

Bootleg, skinny leg, straight leg, wide leg ..... with elasticated waist pull on or non elasticated waist? Which one should I choose?

Maternity jeans have come a long way and now with so many styles around, its often hard to know which style to choose, so lets look at the fundamental basic styles around.

Staying Up

The most important factor when purchasing maternity jeans has to be the ability for them to stay up. I guess, like most maternity clothes, this depends on your shape, or your baby's shape aka: the bump.

I've tried on a whole heap of different maternity jeans and, in my opinion, maternity jeans with the wide jersey fabric stitched onto the maternity jean waistband is the best style to ensure stay-up ability. If you think about it, it makes sense because the jersey fabric pulls up (and sometimes over) the bump, giving something for the maternity jeans to hold on to.

Of course, there are maternity jeans available that only have a small elasticated waistband and these would ensure comfort, ease of pulling on and will stay up pretty good but the waistband will sit just on the bump at mid point of your belly.

If you really hate the look of the 'pouch' style look with the jersey panel that pulls up over your belly, then opt for the 'under belly' style which look just like non pregnancy jeans and have an internal elasticated system which you can pull in tight for a more snug fit, or release when your belly expands to give more room. The good thing about these maternity jeans, is that they don't look like maternity jeans at all, and you would be more inclined to wear them again after the birth of your baby, whilst slimming back down to your normal size. The waistband usually sits just under the belly as hipsters and this depends on your size and shape of your maternity bump as to whether they stay up!

Maternity wear is now stylish as well as functional and gone are the days of the wide flowing tent-like garments that try to hide the growing bump. Now days, we welcome the use of elasticated, stretchy fabrics like spandex, elastane and lycra that ensure the fabric can grow with your bump and accentuate your new curves and growing bump. Gorgeous maternity blouses, maternity dresses and maternity tops are all available in beautiful modern prints and styles that will look fantastic paired with a great fitting maternity jean.

The most flattering of all maternity jean styles has to be the bootleg cut. This style really helps to balance the silhouette of weight at the mid point of your belly, with the wider cut at the ankle and gives a really streamlined look that in turn, makes you look slimmer. These days, a whole host of colours are available, the most popular being dark indigo, washed blue and jet black.

If you are lucky enough to carry off this season's hottest maternity jean style, then try the skinny leg maternity jean. Popular colours include dark indigo, vintage blue, jet black and washed blue.

Straight Leg maternity jeans are a good alternative to the skinny leg maternity jean as they balance out the leg from the thinnest to the widest point, creating a more streamlined, flattering look to the body. Popular colours this season include dark indigo, jet black, vintage blue, washed blue and white.

Maternity jeans, hands down are a pregnant gals godsend when it comes to good maternity wardrobe investment. There are lots of different price points out there, but of course, this depends on your own personal budget. Don't forget, you will get a lot of mileage out of your maternity jeans for there is a good chance that you will be wearing your maternity jeans well after the birth of your baby until your body shape has returned to normal.

Sweet Lilly Maternity is Australia's premier shop at home maternity, nursing and baby store that has the world's top brands in stylish maternity wear. We have a fantastic collection of maternity jeans with lots of choice of colour, style and price point.

At Sweet Lilly Maternity, you will find the famous Body Love Maternity Jean designed by Natalie Wakeling (top Australian plus size model) for Embody Denim. Cha Cha, Celebrity, Vela and Electra White maternity jeans by Mama Black New York - dubbed the hottest maternity jeans on the planet, shipped from New York and available in Australia exclusively in Australia at Sweet Lilly Maternity. We are the exclusive stockist of the new budget consicous designer jean for cool maternity streetwear. Imported from LA, Tala Jeans are available in a bootleg or Wide leg style with gorgeous elaborate back pocket embroidery at only $97 a pair!

Sweet Lilly Maternity also has a great selection of maternity jeans from Soon Melbourne and YIM maternity jeans in the Skinny, Straight Leg and Bootleg styles, available in a wide choice of colours.

Whatever your preference in style and colour, Sweet Lilly Maternity has one of the largest collection of maternity jeans around. Whatever your style and budget, we have the maternity jean for you!

Body Love Maternity Jeans by Natalie Wakeling for Embody Denim

Designer Jeans, Designed to Fit – Regardless of Shape or Size

The change room experience when shopping for jeans is traumatic for most women – and those with curves could be forgiven for claiming it a human rights violation.

Natalie Wakeling, an Australian plus-size model and now owner of Embody Denim says ‘I don’t understand why a woman doesn’t have the right to own a pair of stylish jeans just because she has curves. I just don’t get it’.

Wakeling has designed a range of jeans which are available in a size 8 to 26. She has cleverly designed them to fit different body shapes, from hourglass to noodle, apple to pear and love heart.
Even expectant mums to be have not been left out of the ultra hip designs .
Natalie’s aim for her range is that every woman, regardless of size or shape will be able to find a pair of jeans to not only fit but to feel wonderful in. ‘Jeans are something every woman needs. It’s a staple. No matter what size or shape you are, you have to have a pair’.

As a plus-size model in Australia, Wakeling, 28, has had to wear her fair share of unflattering jeans. She knows all about having to resort to buying the jeans you hate because they were the only ones that were made in your size. ‘At the height of my modelling career I was a good size 14 to 16 and I used to cringe when they said we were shooting jeans. It was all muffin tops and long crutches’.

So when a visit to New York City introduced Natalie to the wide range of denims available, she knew she had to start a business offering flattering jeans for all shapes and sizes. ‘I desperately wished I could fit into the beautiful designer jeans I saw around so I decided to make them instead but as well as being designer, my jeans are designed to fit’.

Wakeling wants to be clear, however that hers is not purely a plus-size label, ‘I’ve had a lot of demand for jeans from smaller sizes including size 8. All the PR specialists I spoke to before starting my business told me there was no way I could market a range that caters up to a size 26 as a mainstream fashion item, but it looks like I’ve proved them wrong. The jeans are meant to be fashionable after all’ explains Wakeling.

‘I’ve got ten styles and I have started selling denim skirts I’m coming up with new designs all the time’ she laughs ‘I can’t stop now, I’m addicted’.

Sweet Lilly Maternity is the only online maternity stockist in Australia for the fabulous Body Love Bootleg Maternity Jean by Embody Denim. "It is the Rolls Royce of maternity jeans and I just love the cute signature logo on the front change pocket" says manager Sally Hainey. Maternity jeans are a pregnant gals best friend when looking for a new yet practical maternity wardrobe, so invest in a really good pair that will last all through your 9 months in comfort and style.