Celebrity Spot - Tori Spelling wears Silk Dress available at Sweet Lilly Maternity

Celebrity Spot!

Check out our stunning silk chiffon maternity dress as worn by Tori Spelling on the red carpet!

This gorgeous silk chiffon dress is the epitome of maternity style and its simple design with pretty torquoise and brown print makes this a sure maternity 'must have'.

Imported from LA's top maternity style house, Lauren Kiyomi, this dress is available in chocolate or blue colourways only online at http://www.sweetlillymaternity.com.au/

Ladies, we only have a limited supply of this beautiful dress, so be quick or may miss out on this season's hottest maternity style!

For more information, check out the following link: http://www.sweetlillymaternity.com.au/product.aspx?ID=490

7 Celebrity Maternity Secrets

Fashionistas around the globe are becoming fixated on celebrity maternity style and who wouldn’t blame them? “I bet she looks fat in that!” (snigger snigger) is whats on everybody’s mind, but time after time, celebrity A Listers appear in public looking fan-bloody-tastic ….how come, and how can we get the same look?

Secret Number 1

Its all in the maternity style! You gotta invest in some hot maternity clothing that is edgy, colourful with up to the minute style. Its ok buying a size up in regular clothing, but as your shape changes, so does the ability to look hot in regular clothes. So this is our very obvious secret: source out hot maternity wear! You know, these days, maternity wear is styled on what’s fashionable at the present time and gone are the days of flowing pinafores, tents and bibs n’ braces.

Secret Number 2

Don’t be afraid to layer it all up! In other words, go boho! Don’t be afraid to put stripes with floral or lace with hot colours, layer over layer. This works really well in the cooler months but remember to keep it simple. Don’t overdo it! Experiment and have fun.

Secret Number 3

Go the extra mile for really important events. So many beautiful maternity gowns, maxi dresses and minis are around at the moment in gorgeous prints and colours. Remember that your pregnancy should be a time to remember and you wanna remember yourself looking and feeling gorgeous and radiant. Baby showers, birthdays, office parties, hot dinner dates and family get-togethers – treat yourself to a few pieces of girly dresses and bask in the adoring looks that you are sure to receive!

Secret Number 4

Enhance the Glow! There’s gotta be some benefits to being pregnant, right? Make the most of that gorgeous shiny hair and strong nails and take time out for manicures (even if you have to do it yourself!) and trips to the hairdressers. You shouldn’t need much make up as the new you will be glowing with radiance!

Secret Number 5

Key maternity pieces such as wrap skirts & maternity dresses, maternity tops and maternity skirts with shirred panels and fabrics in soft jersey and lycra will ensure you look amazing without the bulk! Gone are the days when jersey was considered drab, boring and cheap! Nowadays, it made from super soft materials which not only drape fabulously but actually make you look slimmer, just enhancing the bump. Lycra used to only be used for swimwear or dancewear, but now it is available in gorgeous colours with lots of stretch-a-bility to create amazing styles that accentuates the bumps, curves and growing boobs.

Secret Number 6

Lets talk sexy maternity lingerie! Gone are the days of the shoulder boulder nursing and maternity bras, now we have some seriously sexy lingerie that brings a smile to everybody’s face. It simple: if you feel good, then you look good – its shows in your confidence and the way that you walk and talk.

Secret Number 7

Don’t hide your body! This is probably the most important rule of all and its very true. If you hide it, then you’re probably gonna end up looking bigger. Use belts positioned above the bump (on your torso’s smallest area) to ‘bring in’ wide smock flowing maternity tops and don’t be afraid of figure hugging fabrics layered to create a very sexy and feminine look.


The most important rule of all is to be kind to yourself. Take this time to relax, nourish your soul and create perfect harmony for your growing baby.

Sweet Lilly Maternity is Australia's premier home shopping website for funky, colourful and extremely edgy maternity wear for the fashion conscious mummy to be. We pride ourselves on keeping ahead of the rest by continually sourcing the worlds's best maternity styles that resemble runway fashion. All of our clothes are roadtested by mummies to be for practical wearing, glamour appeal, stretch-a-bilty and the feel good factor. We import most of our labels and have a fabulous collection of maternity jeans, maternity tops, maternity evening wear, sexy maternity lingerie and much much more. Our products are constantly featured in Australian Maternity Press and we have a delightful collection of newborn baby wear and designer baby shower gifts.

http://www.sweetlillymaternity.com.au

International Collection by Lilly B Maternity

Pure Maternity Ingulgence

The INTERNATIONAL COLLECTION by Lilly B Maternity has got the fashionistas speculating as this being the hottest designer maternity wear around, not looking out of place on the fashion runways around the globe.

Hand crafted from superb quality materials and workmanship, these pieces are serious eye candy and are guaranteed to make you look and feel a million dollars.

Check out the Florence Evening Gown (left); this dress would make an ideal maternity wedding gown with pretty ruffles and bows in a flattering ivory colour with gold flecks. Check out the entire elegant collection of maternity evening dresses available exclusively online at www.sweetlillymaternity.com.au.

Everybody's talking about Mama Black Maternity Jeans

Release the HOT MAMA within!

MamaBlack is a maternity line which offers a contemporary denim collection for hot moms-to-be. They have designed their maternity jeans to be well-suited for the daily grind yet classy enough to wear out on the town. MamaBlack maternity jeans are not only stylish but adaptable and very comfortable.

Jeans with names such as Celebrity, Princessa, Rebel, Cha-Cha and Original Mama will surely pique interest among the fashionable and expecting.

MamaBlack jeans are made of quality denim and tailored to fit any body shape at an affordable price.
NYC Fashion Loft, LLC was founded in 2006 as a Contemporary Apparel Company and unveiled the MamaBlack and SonnyBlack clothing lines to the New York City fashion world.

Mama Black Maternity Jeans are available exclusively in Australia through Sweet Lilly Maternity, an online hip maternity store where only fashion savvy labels reside.

Do you own a pair of Mama Black Maternity Jeans? If not, order a pair today and release the hot mama within!

Born to Shop

Maternity Clothing Guide for First Time Mums

f you've just found out that you're expecting your first child, congratulations and get ready for an exciting 9 months of your life!

Its fair to say that you'll probably have your share of the up's and down's and the effect of the baby hormones is something else! But there is an added bonus to becoming a new mum - you get to choose a new wardrobe for yourself and for your new baby too! Whoever said that retail therapy doesn't work can think again - its amazing how a spot of shopping can take the edge off morning sickness!

This is the point where you need to remind those dear husband and partners not to freak out ...you don't have to spend a fortune, in fact we have suggested a few basic, key maternity pieces to get you through the 9 months in maternity style.

Maternity clothes really do give you comfort and who wants to look back on their pregnancy photos with embarrassement at those huge tents or oversized, ill fitting sweatpants and tees?

Maternity clothing also doesn't have to be about contantly wearing dark colours to try and minimise your new shape. There are some wonderful maternity styles currently available that celebrate your shape, accentuating those womanly curves and minimising those flabby parts that we like to hide - all available in some wonderful exciting colours that reflect what's currently hot on the fashion runways across the globe.

Maternity wear in Australia has become an integral part of the fashion savvy mum-to-be wardrobe. Here is our list of essential maternity items:

Maternity jeans - invest in a couple of really good maternity jeans for best fit and cutting edge style

Maternity Pants - a couple of pairs of basic work maternity pants will ensure comfort whilst at work

Maternity Dresses - a good wrap dress can be worn over pants or maternity jeans and be dressed up or down and will 'grow' with your body

Maternity Lingerie - great fitting maternity bras that ooze sex appeal are fantastic to remind you that you are beautiful and sexy!

Maternity Nursing Tops - offer excellent value as many offer built in bras that can be worn during pregnancy and then afterwards for breastfeeding

Maternity Blouses - cute + colourful maternity blouses will brighten up a pair of basic pants or maternity jeans and enhance your new 'glowing' skin

Now that you have a better idea for what maternity clothing you will need - the real fun begins! There are some wonderful maternity wear, maternity clothing and maternity designs + labels on the market right now and overseas maternity labels are all accessible at Sweet Lilly Maternity.

Congratulations and good luck with your pregnancy.

From all at Sweet Lilly xx