Meet Our Models

Courtney, Gold Coast


What do you find best about being pregnant?
I absolutely love being pregnant, I'm very fortunate to have had
a really easy pregnancy. I think what I love the most would be feeling the baby
move and kick; every time it does, I feel more connected to it and excited for
the journey we will soon embark on together.
Any cravings?
I'm not sure, I guess burgers, I love them and wake up in the
morning thinking about them, haha, this week it's been chicken burgers on the
top of my list.
Any fave 'must haves' maternity clothes?
I've been lucky enough to be able to stay in my regular clothes
through summer ... dresses and that sort of thing. However, since wearing the
Sweet Lilly jeans in the shoot and also for Cosmopolitan Pregnancy Magazine, I
now know what will be my 'must have' for winter, the jeans are great and so
comfortable, I had no idea before I tried them on but I will definitely be
investing in a few pairs to get me through the colder months.
Favourite place to shop for maternity
wear
Online, I love Sweet Lilly, I feel so lucky to have had a chance
to wear the clothes.
What do you love about being a pregnant
model?
I really do, I have modelled on and off for years but being a
pregnant model is by far my favourite. Everyone is so lovely and it really
helped me realise that just because I'm pregnant doesn't mean I have to
sacrifice my love for fashion.
Would you do it again?
Most definitely! :-)

Note: the jeans Courtney was referring to are the Reina Super Skinny Jeans in Royal
Blue by Mavi Jeans. Available to purchase on the Sweet Lilly Maternity
website.

New Reina Super Skinny Maternity Jeans
by Mavi Jeans
RRP $139.99
Royal blue or black

Ladies, these have got to be your best maternity purchase for a sexy jeans look this Autumn!

Made from a lighter fabric, these jeans are almost like jeggings and have lots of stretch, making them super comfortable.

Our model voted them 'best fitting skinny jean' from our recent photo shoot.

Click the link below for more details of this hugely popular new maternity jean: http://www.sweetlillymaternity.com.au/Product-new-reina-super-skinny-maternity-jeans-by-mavi-jeans-royal-blue-or-black-wash-1477.aspx

HOT Mama Nursing

Nursing Wear has come a long way from times past.
Boring and daggy dated relics are now replaced with stylish, practical prints and devishly beautiful dresses and tops that make breastfeeding in public a breeze.

Check out the new range available online at http://www.sweetlillymaternity.com.au to see a completely revamped and brand new range for Autumn, sourced from the world's best designers with competive and reasonable pricing.

Nursing wear can also be worn throughout your pregnancy, so check the descriptions on the site to see if you can get double the use out of your purchase.

Danni Minogue Style Queen

Danni Monogue steps out in style in London wearing her new Seraphine Jeggings, sparking a maternity fashion frenzy.

These new 'must have' maternity fashion Jeggings from Seraphine UK, are real denim with extra stretch. These Jeggings look like a real skinny jean and feel soft like a legging. Elastic waistband and faux zipper.

Available online at Sweet Lilly Maternity now. Be quick as stock is flying out the door .....

Celebrities LOVE Lilly B Australia

TV Presenter and new mum to Beaudy (Beau), Andi Lew took centre stage as Host at the recent Baby Show in Melbourne.

Andi looks fantastic in the Geneva Tri Colour Maxi Dress by Lilly B, also loved and worn by Catriona Rowntree on Getway.

Andi says the dress was wonderful to wear throughout her pregnancy and now afterwards whilst breastfeeding her new son Beaudy (Beau).

Check out more celebrity 'must have' dresses from Lilly B online at http://www.sweetlillymaternity.com.au/

Super Stylish Maternity Jeans

When it comes to denim, a girls gotta have her fashion fix and being pregnant is no excuse to not looking hot in a pair of maternity jeans.

Maternity jeans are a pregnant gals' wardrobe staple to looking good throughout your nine months of preparation into motherhood. Gone are the days of baggy make-dos and welcome in the arrival of hot maternity jeans that fit like a glove to make you feel one hot mama!

Skinny Leg Jeans are a fashionista's 'must have' and there's no need to worry about style as maternity skinny leg jeans are just as fitting as the mainstream versions. In fact, why stop at the maternity skinny jean when you can get all styles including bootleg, wide leg, straight leg and the new maternity jegging (jean + legging = jegging).

Favoured by celebrity A listers, the new maternity jegging is literally running out of stores as pregnant mummies-to-be catch onto the new hollywood craze. The maternity jegging still has the great lightweight denim fabric and feature jean stitching with additional rise to nestle comfortably under your belly.

You can check out a great selection of stylish maternity jeans and maternity jeggings online at www.sweetlillymaternity.com.au who can arrange shipment within 24 hours.

Sweet Lilly Maternity is Australia's premier and favourite store for super stylish maternity clothes sourced from around the world. Particularly well known for best fitting maternity jeans, heavenly maternity bridal dresses and gorgeous maternity dresses, Sweet Lilly Maternity is THE place to shop for the best in maternity.

Celebrity's Love Sweet Lilly

Gorgeous Anna Dusek, wife to Getaway's Jules Lund, is the latest celebrity to enjoy the delightful shopping experience at Sweet Lilly Maternity.

"I cannot thank you enough for the beauiful dresses you sent down. I have been wearing them over Christmas and now on my holidays (yeah!) You have definately saved me and now I look forward to socialising."

Anna Dusek, December 2009

New Year 2010

As we welcome 2010 into our lives, we reflect on the previous positive and posperous 12 months.

No business is without its difficulties and frustrations, however, we are thrilled that Sweet Lilly is growing enormously and is one of Australia's top maternity outlets for designer maternity fashion.

Our Lilly B label is now stocked around all top maternity boutiques around Australia and overseas and even in non maternity boutiques to fashionista store owners who recognise great mainstream fashion styling.

As ever, we pride ourselves on delivering runway mainstream fashion styles that have been modified for practical maternity wear. Delicious prints and bold colours, as well as subtle pretty designs are now available for wholesale and retail purchase.

Wholesale Maternity Clothes by Lilly B Sydney

Wholesale Maternity Wear by Sweet Lilly Maternity

Wholesale maternity wear is now available at Sweet Lilly Maternity for boutique store owners who want to offer something different to new mummies to be.

Lilly B is the newest and hottest label to enter the wholesale maternity clothing market, offering a stylish collection of colourful, practical and chic maternity wear to young mums who value style throughout their pregnancies.

Worn by Toni Pearen and Catriona Rowntree and featured throughout many magazines and press, Lilly B is striking a cord with celebrities and non celebrities alike who want to look good though out their pregnancies.

If you are interested in stocking this fabulous range of wholesale maternity clothes, contact Sweet Lilly Maternity and Lilly B Designs today.

Lilly B Collection - fashion worth giving birth for!

From Autumn 2009 Sweet Lilly Maternity will stock the new collection from Lilly B – fun, sexy and always a little bit edgy, Lilly B is maternity fashion that understands style doesn’t end at conception!
Designed and manufactured right here in Australia, all Lilly B pieces are available exclusively through www.sweetlillymaternity.com.au.
“We are extremely proud to be a wholly Australian made and manufactured label,” said Sally Hainey, Managing Director and creator of Sweet Lilly Maternity.
“Australian women have a unique sense of style which doesn’t cease during and after pregnancy. Lilly B has everything that the pregnant fashionista wants; chic, flattering designs, comfort and easy-to-wear styling plus amazing quality and attention to detail, ” added Hainey.
The Lilly B Autumn/Winter collection includes this season’s hottest items fresh from the runways of Paris, Milan, London and New York.
“We’ve taken our inspiration from Europe and NY and adapted the pieces to cater to pregnant tummies,” Hainey said.
“The must-own pieces from this collection have to be our ‘Wet Look’ Leggings in black, gold foil, electric blue and lilac, as well as the gorgeous Serengetti Shimmer and Shannon Leopard Print Dresses – both pay homage to this season’s infatuation with animal prints”, she said.
All of the pieces in the Lilly B collection can be worn whether you’re pregnant or not, which means you’ll be able to wear your ‘maternity’ clothes well after the birth of your child.
“We’ve designed the Lilly B range so that women can get the most wear out of the garments as possible,” says Hainey.
“We want to offer quality, edgy designs and exclusivity but above all else Lilly B represents exceptional value for money. We’re turning fashionista’s into recessionista’s!” adds Hainey.
All garments purchased through Sweet Lilly Maternity are gift wrapped and sent via express post delivery, which means the average waiting time for goods is one to two days.

Maternity Bride

Gorgeous Designer Bridal Wear for

Mummies to Be

Niche maternity label Lilly B has now launched their gorgeous collection of stunning maternity bridal wear available exclusively online at Sweet Lilly Maternity.

Receiving much publicity Australia wide, exquisite bridal pieces are now available to puchase online whether you are pregnant or not.

Clean, modern lines, pretty styling and gorgeous fabrics and detailing designed to flatter and enhance your gorgeous bits and minimise those not-so-gorgeous bits, Lilly B is creating exquisite maternity bridal wear for the woman who wants to look fabulous on her special day.

Joliv - Business Review

New INDULGENCE RANGE by JOLIV

100% NATURAL HANDMADE BEAUTY CARE

The Joliv Indulgence range is a totally luxurious experience for those who expect and deserve nothing but the best from their skincare products and are concerned about the effects of artificial preservatives and manufactured ingredients in other products.

Most cosmetics on the market are made with chemical solvents and synthetic additives – questionable substances that are directly absorbed into the body through the skin. Even a lot of the products that trade under the ‘green’ banner are often full of undesirable & harmful ingredients.

At Joliv, we pride ourselves on hand-making all of our products completely free of any chemicals only days before sending to our customers.

A luscious range of products containing ingredients such as vitamins A, B & E, irons and essential minerals to help replenish and regenerate the epidermis, to create softer skin with a healthy glow, leaving you feeling cleansed, conditioned and smelling good enough to eat.

Ideal for customers looking for an indulgent and healthy skin care routine & suitable for all skin types.

Pamper your skin!

Firming Face Cream $39.95
Hydrating Body Lotion $29.95
Purifying Face Cleanser $29.95
Nourishing Hand Cream $29.95
Detox Exfoliator & Mask $19.95
Summer Spritzer $14.95
Luscious Lip Gloss $12.95

All products are available for purchase online at our new look website www.joliv.com.au

Enquiries: 02 4342 5079 or korina@joliv.com.au

Exquisite Bridal Dress by Lilly B Maternity

Exquisite Bridal Wear now available at Sweet Lilly Maternity

The Florence Ruffle Maternity Gown, as pictured left is a favourite amongst Sweet Lilly clients wishing to purchase an inexpensive yet exquisite maternity bridal gown that will accommodate their growing bump.

"The gown has proved to be very popular mainly because of its adaptability, wearability and femininity", says Sweet Lilly store manager Sally Hainey.

"The maternity dress is made from top quality cream jersey with luscious gold flecks throughout. The supersoft cream microfibre double ruffle shoulder straps and co-ordinating sash finish the dress to give a very dreamy and pretty look", she adds.

The maternity dress is raised at the front to enhance the flutter edged hemline, accentuating the slimmest part of the leg and ankles and providing an opportunity to showcase your stunning, killa heels to complement the overall look.

The Florence Ruffle Maternity Dress is part of the exclusive International Collection of maternity evening wear by Lilly B Sydney and is only available online at Sweet Lilly Maternity (http://www.sweetlillymaternity.com.au/).

The dress is available in sizes XS to XXL and can also be made to measure by contacting Sweet Lilly Maternity at: info@sweetlillymaternity.com.au giving two weeks' notice.

Check out the fabulous range of International Collection evening gowns, maxi dresses and day dresses online at Sweet Lilly Maternity for your individual and unique maternity dress that can be worn well after your pregnancy.

Biz Review: Auto Chic

Auto Chic

www.autochic.com.au was created to allow girls to understand and actually enjoy automotive as much as boys! Forget the standard industry lingo, the AutoChic website is easy to understand with car reviews written by girls for girls, along with great advice and fabulous competitions to boot! Become a member and show your support in feminising the male dominated world of automotive!

Stylish Organic Nursing Wear

Why organic?

Our children and our children's children will inherit our beautiful planet and we owe it to them to ensure we all do our bit to converse this beautiful place.

The earth's ozone layer (and the damage our emissions are doing to it) is a constant hot topic of conversation these days. Love or hate them, our green conservationalists act as a constant reminder that our earth cannot sustain the pressure that we place upon her without consequences. It is with this thought that we at Sweet Lilly Maternity want to do 'our bit' for mother earth and our children's children.

Check out our stylish new collection of elegant and practical nursing wear - an absolute must for breastfeeding moms all over the world.

Clever styling and use of super soft organic soy bean cotton ensures you are contributing to the earth's environmental issues whilst getting the best of nursing and breastfeeding clothes.

These great pieces have a hidden privacy layer so that you can easily access your nursing bra to breastfeed your baby in public - no fuss.

The range includes a Yoga Top, Nursing Hoodie (as pictured above), Nursing Dress and Pyjama Dress (nightie) in a range of delicious pastel colours.

Maternity wear has never looked so good with our innovative range of organic nursing wear. Make sure you do your bit for the environment and make your purchases organic!

Organic Certification

Organic cotton gives the nursing mum the most luscious of fabrics
No pesticide use in the farming of the cotton used in the fabrics
No harmful irritants - for mums' peace of mind
Functional nursing wear without skimping on style
Skal certified organic cotton provides warmth retention and moisture transmission a nursing mothers' needs
Fair trade practice by all contractors

How to get the Best Fitting Maternity Jeans

Congratuations if you've just found out that you're pregnant!

You know when you need to start purchasing maternity clothes when you start bursting out of your favourite jeans and they gradually starting falling down your hips!

This is the point where you can either experiment with the various belly fasteners that are currently on the market to try and get more mileage out of your pre-pregnancy jeans, or bite the bullet and make your first maternity investment into pure comfort! Buy a good pair of maternity jeans.

Bootleg, skinny leg, straight leg, wide leg ..... with elasticated waist pull on or non elasticated waist? Which one should I choose?

Maternity jeans have come a long way and now with so many styles around, its often hard to know which style to choose, so lets look at the fundamental basic styles around.

Staying Up

The most important factor when purchasing maternity jeans has to be the ability for them to stay up. I guess, like most maternity clothes, this depends on your shape, or your baby's shape aka: the bump.

I've tried on a whole heap of different maternity jeans and, in my opinion, maternity jeans with the wide jersey fabric stitched onto the maternity jean waistband is the best style to ensure stay-up ability. If you think about it, it makes sense because the jersey fabric pulls up (and sometimes over) the bump, giving something for the maternity jeans to hold on to.

Of course, there are maternity jeans available that only have a small elasticated waistband and these would ensure comfort, ease of pulling on and will stay up pretty good but the waistband will sit just on the bump at mid point of your belly.

If you really hate the look of the 'pouch' style look with the jersey panel that pulls up over your belly, then opt for the 'under belly' style which look just like non pregnancy jeans and have an internal elasticated system which you can pull in tight for a more snug fit, or release when your belly expands to give more room. The good thing about these maternity jeans, is that they don't look like maternity jeans at all, and you would be more inclined to wear them again after the birth of your baby, whilst slimming back down to your normal size. The waistband usually sits just under the belly as hipsters and this depends on your size and shape of your maternity bump as to whether they stay up!

Maternity wear is now stylish as well as functional and gone are the days of the wide flowing tent-like garments that try to hide the growing bump. Now days, we welcome the use of elasticated, stretchy fabrics like spandex, elastane and lycra that ensure the fabric can grow with your bump and accentuate your new curves and growing bump. Gorgeous maternity blouses, maternity dresses and maternity tops are all available in beautiful modern prints and styles that will look fantastic paired with a great fitting maternity jean.

The most flattering of all maternity jean styles has to be the bootleg cut. This style really helps to balance the silhouette of weight at the mid point of your belly, with the wider cut at the ankle and gives a really streamlined look that in turn, makes you look slimmer. These days, a whole host of colours are available, the most popular being dark indigo, washed blue and jet black.

If you are lucky enough to carry off this season's hottest maternity jean style, then try the skinny leg maternity jean. Popular colours include dark indigo, vintage blue, jet black and washed blue.

Straight Leg maternity jeans are a good alternative to the skinny leg maternity jean as they balance out the leg from the thinnest to the widest point, creating a more streamlined, flattering look to the body. Popular colours this season include dark indigo, jet black, vintage blue, washed blue and white.

Maternity jeans, hands down are a pregnant gals godsend when it comes to good maternity wardrobe investment. There are lots of different price points out there, but of course, this depends on your own personal budget. Don't forget, you will get a lot of mileage out of your maternity jeans for there is a good chance that you will be wearing your maternity jeans well after the birth of your baby until your body shape has returned to normal.

Sweet Lilly Maternity is Australia's premier shop at home maternity, nursing and baby store that has the world's top brands in stylish maternity wear. We have a fantastic collection of maternity jeans with lots of choice of colour, style and price point.

At Sweet Lilly Maternity, you will find the famous Body Love Maternity Jean designed by Natalie Wakeling (top Australian plus size model) for Embody Denim. Cha Cha, Celebrity, Vela and Electra White maternity jeans by Mama Black New York - dubbed the hottest maternity jeans on the planet, shipped from New York and available in Australia exclusively in Australia at Sweet Lilly Maternity. We are the exclusive stockist of the new budget consicous designer jean for cool maternity streetwear. Imported from LA, Tala Jeans are available in a bootleg or Wide leg style with gorgeous elaborate back pocket embroidery at only $97 a pair!

Sweet Lilly Maternity also has a great selection of maternity jeans from Soon Melbourne and YIM maternity jeans in the Skinny, Straight Leg and Bootleg styles, available in a wide choice of colours.

Whatever your preference in style and colour, Sweet Lilly Maternity has one of the largest collection of maternity jeans around. Whatever your style and budget, we have the maternity jean for you!

Body Love Maternity Jeans by Natalie Wakeling for Embody Denim

Designer Jeans, Designed to Fit – Regardless of Shape or Size

The change room experience when shopping for jeans is traumatic for most women – and those with curves could be forgiven for claiming it a human rights violation.

Natalie Wakeling, an Australian plus-size model and now owner of Embody Denim says ‘I don’t understand why a woman doesn’t have the right to own a pair of stylish jeans just because she has curves. I just don’t get it’.

Wakeling has designed a range of jeans which are available in a size 8 to 26. She has cleverly designed them to fit different body shapes, from hourglass to noodle, apple to pear and love heart.
Even expectant mums to be have not been left out of the ultra hip designs .
Natalie’s aim for her range is that every woman, regardless of size or shape will be able to find a pair of jeans to not only fit but to feel wonderful in. ‘Jeans are something every woman needs. It’s a staple. No matter what size or shape you are, you have to have a pair’.

As a plus-size model in Australia, Wakeling, 28, has had to wear her fair share of unflattering jeans. She knows all about having to resort to buying the jeans you hate because they were the only ones that were made in your size. ‘At the height of my modelling career I was a good size 14 to 16 and I used to cringe when they said we were shooting jeans. It was all muffin tops and long crutches’.

So when a visit to New York City introduced Natalie to the wide range of denims available, she knew she had to start a business offering flattering jeans for all shapes and sizes. ‘I desperately wished I could fit into the beautiful designer jeans I saw around so I decided to make them instead but as well as being designer, my jeans are designed to fit’.

Wakeling wants to be clear, however that hers is not purely a plus-size label, ‘I’ve had a lot of demand for jeans from smaller sizes including size 8. All the PR specialists I spoke to before starting my business told me there was no way I could market a range that caters up to a size 26 as a mainstream fashion item, but it looks like I’ve proved them wrong. The jeans are meant to be fashionable after all’ explains Wakeling.

‘I’ve got ten styles and I have started selling denim skirts I’m coming up with new designs all the time’ she laughs ‘I can’t stop now, I’m addicted’.

Sweet Lilly Maternity is the only online maternity stockist in Australia for the fabulous Body Love Bootleg Maternity Jean by Embody Denim. "It is the Rolls Royce of maternity jeans and I just love the cute signature logo on the front change pocket" says manager Sally Hainey. Maternity jeans are a pregnant gals best friend when looking for a new yet practical maternity wardrobe, so invest in a really good pair that will last all through your 9 months in comfort and style.

Celebrity Spot - Tori Spelling wears Silk Dress available at Sweet Lilly Maternity

Celebrity Spot!

Check out our stunning silk chiffon maternity dress as worn by Tori Spelling on the red carpet!

This gorgeous silk chiffon dress is the epitome of maternity style and its simple design with pretty torquoise and brown print makes this a sure maternity 'must have'.

Imported from LA's top maternity style house, Lauren Kiyomi, this dress is available in chocolate or blue colourways only online at http://www.sweetlillymaternity.com.au/

Ladies, we only have a limited supply of this beautiful dress, so be quick or may miss out on this season's hottest maternity style!

For more information, check out the following link: http://www.sweetlillymaternity.com.au/product.aspx?ID=490

7 Celebrity Maternity Secrets

Fashionistas around the globe are becoming fixated on celebrity maternity style and who wouldn’t blame them? “I bet she looks fat in that!” (snigger snigger) is whats on everybody’s mind, but time after time, celebrity A Listers appear in public looking fan-bloody-tastic ….how come, and how can we get the same look?

Secret Number 1

Its all in the maternity style! You gotta invest in some hot maternity clothing that is edgy, colourful with up to the minute style. Its ok buying a size up in regular clothing, but as your shape changes, so does the ability to look hot in regular clothes. So this is our very obvious secret: source out hot maternity wear! You know, these days, maternity wear is styled on what’s fashionable at the present time and gone are the days of flowing pinafores, tents and bibs n’ braces.

Secret Number 2

Don’t be afraid to layer it all up! In other words, go boho! Don’t be afraid to put stripes with floral or lace with hot colours, layer over layer. This works really well in the cooler months but remember to keep it simple. Don’t overdo it! Experiment and have fun.

Secret Number 3

Go the extra mile for really important events. So many beautiful maternity gowns, maxi dresses and minis are around at the moment in gorgeous prints and colours. Remember that your pregnancy should be a time to remember and you wanna remember yourself looking and feeling gorgeous and radiant. Baby showers, birthdays, office parties, hot dinner dates and family get-togethers – treat yourself to a few pieces of girly dresses and bask in the adoring looks that you are sure to receive!

Secret Number 4

Enhance the Glow! There’s gotta be some benefits to being pregnant, right? Make the most of that gorgeous shiny hair and strong nails and take time out for manicures (even if you have to do it yourself!) and trips to the hairdressers. You shouldn’t need much make up as the new you will be glowing with radiance!

Secret Number 5

Key maternity pieces such as wrap skirts & maternity dresses, maternity tops and maternity skirts with shirred panels and fabrics in soft jersey and lycra will ensure you look amazing without the bulk! Gone are the days when jersey was considered drab, boring and cheap! Nowadays, it made from super soft materials which not only drape fabulously but actually make you look slimmer, just enhancing the bump. Lycra used to only be used for swimwear or dancewear, but now it is available in gorgeous colours with lots of stretch-a-bility to create amazing styles that accentuates the bumps, curves and growing boobs.

Secret Number 6

Lets talk sexy maternity lingerie! Gone are the days of the shoulder boulder nursing and maternity bras, now we have some seriously sexy lingerie that brings a smile to everybody’s face. It simple: if you feel good, then you look good – its shows in your confidence and the way that you walk and talk.

Secret Number 7

Don’t hide your body! This is probably the most important rule of all and its very true. If you hide it, then you’re probably gonna end up looking bigger. Use belts positioned above the bump (on your torso’s smallest area) to ‘bring in’ wide smock flowing maternity tops and don’t be afraid of figure hugging fabrics layered to create a very sexy and feminine look.


The most important rule of all is to be kind to yourself. Take this time to relax, nourish your soul and create perfect harmony for your growing baby.

Sweet Lilly Maternity is Australia's premier home shopping website for funky, colourful and extremely edgy maternity wear for the fashion conscious mummy to be. We pride ourselves on keeping ahead of the rest by continually sourcing the worlds's best maternity styles that resemble runway fashion. All of our clothes are roadtested by mummies to be for practical wearing, glamour appeal, stretch-a-bilty and the feel good factor. We import most of our labels and have a fabulous collection of maternity jeans, maternity tops, maternity evening wear, sexy maternity lingerie and much much more. Our products are constantly featured in Australian Maternity Press and we have a delightful collection of newborn baby wear and designer baby shower gifts.

http://www.sweetlillymaternity.com.au